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Business Decisions in the time of COVID-19

Business Decisions in the time of COVID-19

Posted by Jessie Eskew on

It’s difficult to put into words what’s been going through my mind lately, but I wanted to try to share it the best I can. The past 52 days have not been without struggle. I spent most of this time mourning. For friends and family. For everyone suffering across the globe. But more selfishly, for what I’ve been working towards, and what so many people have supported and relied on, for the past 8 years. I was working on big plans for the shop and now, those plans may never come to fruition.

Of course, small business has its challenges, and it’s especially never been easy being a single woman-owned small business. I started with $200 and have always been proud to say I’ve grown it on my own without needing too much help (of course not without the support of friends, family and our wonderful community, customers and brands). But I did it. I finally got it to a place where I could take a deep breath (and a day off) and feel proud of what I created (and maybe actually start paying myself). I was going to expand our product offerings, possibly move to a larger space, and then the virus hit.

I was paralyzed. For weeks. Numb. Frozen, and unsure of what to do. So I stopped working. I focused on my feelings and breathing and trying to sleep at night. It was rough. I applied for the federally funded SBA grant as soon as the application was available and hoped I could rely on that to get the business through at least a couple months. And then they changed the rules and we only received 1/10th of what was originally promised, so what would have held us over for at least 4 months turned into 2 weeks.

I’ve finally come to terms with the fact that this situation might last indefinitely and our reality will never be the same as it was. I don’t know what the future of this business will look like, but I do know that I’m not ready to give up on it.

In the interest of not becoming a catalyst for an outbreak, and as long as the virus is still a threat and not contained, we will continue to keep our doors closed to the public. It is painfully difficult to make decisions without a clear path forward, but I believe this is the best option.

So for now, we will restock products (that are available to restock) and fulfill online orders. Moving forward, we will start offering free curbside pickup as an option for all orders. Pickup will be available (starting 5/13/20) Wednesdays and Fridays from 3pm-6pm. You will receive instructions for pickup when you checkout!

I’ve been selfish these last 52 days. I woke up and realized that I have over 100 independent artists and brands that depend on this shop to stay in business. If you want to support us and our vendors, the best way is to purchase gift cards or products through our online shop. We will be adding more COVID specific items (toilet paper, masks, hand sanitizer), so be on the lookout for those!

Also, if you’re able, we’re accepting donations here (uncheck the goods and services box, if you don’t mind). Donations will help cover rent and other bills so we can use revenue from sales to restock. 

Thank you for supporting me and my little business, whether it’s been for 5 days or 33 years, your love and kindness will never be forgotten. 

xo, jessie.

PS I'm working on getting more plants for curbside pickup, but in the meantime, you can grab whatever we have left from Wildwood Market <3


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